MADD undergoes a transformational change with a brand refresh to modernize and help us reach new audiences to end impaired driving. The new wordmark is the fourth registered logo in the organization’s history.

MADD welcomes organizations and individuals to join The MADD Network and help create a collective community impact by fighting impaired driving. Inaugural members Include: Amica Insurance, Diageo North America, Nationwide, the NFL, Uber, and UKG.

The MADD National Ambassador program amplifies diverse voices of victims and survivors of impaired driving. They share stories and advocate in communities across the nation.

Stacey’s appointment to CEO arrives at a moment of renewed urgency for the organization, as new data from National Highway Traffic Safety Administration (NHTSA) reveals that impaired driving will reach its highest levels in over a decade and that alcohol-related crashes are once again the number one killer on American roads.

Tess Rowland assumes the role of MADD National President and announces Coalition 45, a new alliance by Gen Z-for Gen Z. Coalition 45 is made up of 45 youth leaders from around the country to educate, prevent, and save lives from drunk and impaired driving crashes in their communities.

The Infrastructure Investment and Jobs Act passed by the U.S. House of Representatives includes the single most important legislation in Mothers Against Drunk Driving’s 41-year history, marking the beginning of the end of drunk driving. The “Advanced Impaired Driving Technology” section of the Infrastructure bill mandates an advanced vehicle technology standard that is expected to prevent more than 9,400 drunk driving deaths annually, according to a 2020 study by the Insurance Institute for Highway Safety.

MADD embarks first of its kind partnership with Anheuser-Busch and UBER to raise awareness of the dangers of drinking and driving with the national campaign – "Don't Drink and Drive, Decide to Ride"

Alex Otte is announced as the youngest MADD National President. Otte’s family came to MADD in 2010 when she was 13 years old after she was severely injured by an intoxicated boat operator.

On March 17, 2020 MADD transitioned to a remote-work model across all offices due to the COVID-19 pandemic. Walk Like MADD events in 2020 became virtual. People from across the country walked in their own neighborhoods and communities in support of MADD.

Founder and CEO of MADD Brasil, Ronaldo Rissetto traveled to MADD headquarters to celebrate a new partnership with MADD Brasil.

MADD and Uber were honored with a Telly Award for the “Reasons to Ride” Public Service Campaign.

MADD celebrated 40 years of fighting to end drunk and drugged driving.

MADD teamed up with WAYMO, the leaders in autonomous technology, in honor of MADD’s annual Tie One on for Safety Campaign.

MADD unveils the MADD Cannabis Report: America’s Perception on Consumption and Road Risk

MADD launches an update to the Power of Parents Middle School and High School Handbook that includes focused content around talking with your kids about marijuana in addition to alcohol. The Power of Parents program is a researched-based program designed for parents of middle school and high school parents, to help them have going intention and potentially lifesaving conversations about alcohol with their kids.

MADD saturated a Saturday in August 2019 and partnered with law enforcement departments for a nationwide DUI enforcement effort.

MADD reaches over 1 million youth through the Power of You(th) program through the distribution of its Power of You(th) teen booklet distribution and teen presentations across the nation.

President-Elect Nina Walker, whose daughter was killed by drunk driving, worked as a tireless advocate, a voice for the voiceless and a passionate volunteer. Her ability to transform tragedy into healing inspired many.

MADD released its first National Court Monitoring Report. This report helps to educate and support the importance of proper sentencing for impaired driving cases across the country to prevent future offenses and crashes.

As a compliment to the Power of You(th) program, MADD launches powerofyouth.com in conjunction with October activation. The site, build based on feedback from teens, includes real-life stories and times on how to navigate underage drinking peer pressure. On this interactive site, teens are also able to download Power of You(th) materials, pledge to say no to alcohol under 21, to never ride with a drinking driver and encourage their friends to do the same.

Launched in 2015 the Private Victim Facebook Group grew to over 2500 members.  This private group offers an avenue for many new victims to reach out to MADD for the first time and allows victims and survivors a supportive and safe online forum to connect, share and seek support.

This year, we proudly celebrate the 30th anniversary of the designated driver and Tie One On For Safety®, our longest running and most visible public awareness project.

MADD Victim Services provides new TV PSAs to stations nationwide.

330,000 lives

America today

MADD has helped to save nearly 330,000 lives… and counting.

MADD launches the next phase of Power of Parents, a research-based program designed for parents of middle school students, to help parents have ongoing, intentional and potentially lifesaving conversations about alcohol with their kids.

A nation without drunk and drugged driving. “To end drunk driving, help fight drugged driving, support the victims of these violent crimes, and prevent underage drinking.”

By June of 2015, MADD helps to pass all-offender ignition interlock laws in 25 states, the most recent state being Texas.

The DADSS concept car is unveiled at MADD’s 35th Anniversary National Conference.

Walk Like MADD, the annual fundraising and awareness event, gathers communities to prevent drunk driving and honor victims.

In 2013, 10,076 people are killed due to drunk driving, a 55% drop in deaths since MADD’s founding in 1980.

MADD releases Power of Youth, a new school-based program for high school teens to influence each other to not drink under 21 and never get in the car with a drinking driver.

MADD launches Power of Parents, a new research-based program designed for parents of high school students, to help parents have ongoing, intentional and potentially lifesaving conversations about alcohol with their teens.

MADD updates it’s logo in 2011… the organizations third registered logo in its history.