Privacy Policy
Last updated May 15, 2025
Mothers Against Drunk Driving (“MADD” or “We”) respect your privacy and are committed to protecting it through our compliance with this privacy policy. This privacy policy describes the types of information we may collect from you or that you may provide when you visit our websites, including, but not limited to www.madd.org, www.maddvip.org, (our “Website”), any event or fundraising platforms, MADD Mobile App (our “App”) and our practices for collecting, using, maintaining, protecting, and disclosing that information. By continuing use of our Website or Apps, you acknowledge
and agree to this privacy policy.
PERSONAL INFORMATION WE COLLECT
Personal information is any piece of information that can identify you. Some personal information may identify you directly (such as your name) while other information may only identify you when combined with other information about you (such as your date of birth and the name of the street you live on). The exact type of personal information we collect will depend on how you interact with us. We collect the following personal information when you engage with us.
Identifiers and Contact Information, including:
· Processing donations
· Providing, facilitating and personalizing your user experience
· Contacting you about MADD mission-related events or content
Content of Communications, which you provide to us in email or through online forms.
· Processing donations
· Providing, facilitating and personalizing your user experience
· Contacting you about MADD mission-related events or content
Payment Information, such as details and billing address.
· Processing donations
· Providing, facilitating and personalizing your user experience
Partnerships, such as information about the organizations your represent
· Processing donations
· Contacting you about MADD mission-related events or content
Photographs and Videos, tied to certain content that you may upload or content created at MADD mission-related events.
· Capturing your participation in MADD mission-related events or content
· Personalizing your user experience
Location data
· Locating nearest programs such as MADD Victim Impact Panel (“VIP”) program and Walk Like events
· Checking eligibility for online MADD VIP program and allocating the relevant local office MADD
Network activity, including:
· Device Identifiers, including internet browser, IP address, device ID, operating system version, approximate location, and push notification token.
· Information about Your Interaction with our Website or App, including the times and dates you visited, pages you viewed, and engagement like links you clicked
· Monitoring and analyzing trends, usage and activities of our Website or App visitors and users
· Usage Preferences, including time zone, language, screen resolution, and other usage preferences you select when visiting our Website
· Referring Link, including the website or advertisement that referred you to our Website
· Facilitating and personalizing your user experience
· Monitoring and analyzing trends, usage and activities of our Website and App visitors and users
· Monitoring and analyzing trends, usage and activities of our Website and App visitors and users
· Improving our Website and App
· Providing technical support
· Detecting and preventing fraud against us and you, including to detect unauthorized log-ins
· Checking eligibility for online MADD VIP program and allocating the relevant local office of MADD
· Displaying personalized ads and measuring the effectiveness of these ads
Criminal history, including driving records and other violations and convictions.
· Determining eligibility to volunteer with MADD
· Facilitating the MADD VIP program
Sensitive data, including race and/or ethnic origin, biometric and health information.
· Facilitating the MADD VIP program
· Complying with applicable laws, regulations, or legal process, industry standards and MADD policies
· Preventing, detecting, and mitigating against fraud
We may also use your Personal Information to protect the security or integrity of our business and your Personal Information, including by protecting against, detecting, or investigating fraudulent or illegal activity. We may use Personal Information to comply with applicable laws, regulations, or legal processes, industry standards, and MADD policies and procedures.
We collect your Personal Information:
- Directly from you, such as when you register to volunteer with MADD, donate to us, register to be a Walk Like MADD participant, or participate in our interactive content
- Automatically when you interact with our Website or App
- From our marketing and advertising service providers and partners
- From our service providers and vendors
We may combine automatically collected information with other Personal Information we obtain about you, which may include data we obtain from others. Cookies on our Website or App may be used to collect Personal Information about your online activities over time and across different online services.
HOW WE USE PERSONAL INFORMATION WE COLLECT
We may disclose Personal Information we obtain through our Website or App to our business partners, subject to applicable law and in accordance with contractual restrictions, as appropriate. We may disclose your Personal Information as follows:
Personal information is any piece of information that can identify you. Some personal information may identify you directly (such as your name) while other information may only identify you when combined with other information about you (such as your date of birth and the name of the street you live on). The exact type of personal information we collect will depend on how you interact with us. We collect the following personal information when you engage with us. Text messaging originator opt-in data and consent will not be shared with any third parties unless required by law.
- To and/or from service providers or contractors, such as service providers to help us provide, analyze, and improve our Website or App and to communicate, market, and advertise regarding our Website or App upcoming events and volunteer opportunities. We authorize such service providers to use or disclose the Personal Information that we make available to them to perform services on our behalf and to comply with applicable legal requirements.
- For compliance with law, which may include disclosing your information to a third party if we believe that disclosure is reasonably necessary to comply with any applicable law, regulation, legal process or government request (including to meet national security or law enforcement requirements) or to enforce our agreements and policies.
- For safety and security, such as disclosing your information to a third party to protect the security or integrity of our Website or App or our services and products; to protect ourselves or the public from harm or illegal activities; or to respond to an emergency which we believe in good faith requires us to disclose data to assist in preventing a death or serious bodily injury.
- To third parties, which may include disclosing information for offline fundraising activities and for other marketing purposes.
COOKIES AND TRACKING TECHNOLOGIES
In addition to any Personal Information that you submit through our Website or App, we and our service providers may use a variety of tracking technologies, including cookies, web beacons, tracking pixels, and other tracking technologies (collectively, “Cookies”) that passively collect certain information whenever you interact with our Website or App. Some Cookies, for example, are small files that are stored on your computer when you visit our Website or App. Some types of tracking technologies can also be employed on mobile apps. Information we get from Cookies helps us to understand how people use our Website or App, and we use that information to improve our Website or App and your experience.
First-Party and Third-Party Cookies
First-party Cookies are set by MADD on our Website or App and are commonly required for our Website and App to function and to be protected and secure. are set by our service providers, including those who provide analytics, personalization, marketing, advertising, or interactive content on our Website and App. Third-party Cookies are governed by each third party’s specific privacy policy, not this one.
Cookie Types and Uses
Cookies may be session or persistent Cookies. Session Cookies are deleted from your device when you close your browser. Persistent Cookies remain stored on your device until deleted or until they reach their expiration date.
- Functional and Performance Cookies provide functionality to our Website and App, help us deliver our products and services, and monitor our Website or App’s performance. For example, these technologies route traffic between servers, retain user preferences, and facilitate account log ins.
- Security Cookies enable security features and allow us to detect activity that might violate our rules and Terms and Conditions, such as unauthorized access or activity.
- Location Cookies permit us to use your approximate location, including using your IP address to derive your location, for purposes such as verifying your region and delivering or restricting content based on your location.
- Analytics Cookies allow us to understand, improve, and research features and content on our Website or App, including how visitors navigate our Website or App and our popular content and features.
- Advertising Cookies allow us to deliver advertisements, customize advertisements for users, and track advertising campaign efficiency. We may use third parties to provide targeted advertising for us. These third-party advertising partners may use information from Cookies to help build visitor profiles and deliver relevant advertising on other websites and apps.
CHILDREN'S PRIVACY
Our Website and App is not directed at children under the age of 13 and we do not knowingly collect information from children under the age of 13 through our Website or App without parental consent. If we become aware that we have received Personal Information from a person under the age of 13 without consent, we will delete it in accordance with applicable law.
YOUR CHOICES
We honor our MADD community’s requests to modify their communication preferences. If you no longer wish to receive communications from MADD or would like to opt-out of having MADD share your information to further MADD’s charitable mission, please contact MADD as provided in the “Contact Us” section.
Your Choices about Cookies.
You may be able to use your browser settings (and extensions), device settings, and generally available opt-out mechanisms to choose how Cookies are used to collect information about you. Please be aware that disabling Cookies or limiting targeted advertising will not stop you from seeing advertisements online or in apps. The advertisements you see will, however, likely be less relevant to you.
- Browser Settings. Most browsers allow you to review and delete Cookies stored on your device and to disable or prevent Cookies on the websites or Apps you visit. Cookies are generally easy to disable or delete, but the method varies depending on your browser. If you typically use more than one browser, you will need to disable or delete Cookies separately on each browser you use. If you disable Cookies, you may not be able to use certain features on our Website and App and disabling Cookies may invalidate your other opt outs that rely on Cookies to function.
- Do Not Track Signals. Your browser may have settings that allow you to transmit a “Do Not Track” signal when you visit a website or use online services. Like many websites and apps, our Website and App is not designed to respond to “Do Not Track” signals received from browsers. To learn more about “Do Not Track” signals, visit www.allaboutdnt.com.
- Device Settings. Your device settings may allow you to manage Cookies, including by adjusting or resetting the advertising identifiers on your mobile device. iOS and Android devices allow you to use your privacy settings to control whether partners can use information about your app activity for advertising purposes.
Residents of Colorado are provided the following rights that may be exercised by contacting us.
- Right to opt out. Consumers have the right to opt out of the processing of personal data for the purposes of targeted advertising, sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects concerning a consumer.
- Right to access. Consumers have the right to confirm whether a controller is processing personal data concerning the consumer and to access their personal data.
- Right to correction. Consumers have the right to correct inaccuracies in their persona data.
- Right to deletion. Consumers have the right to request the deletion their personal data.
- Right to data portability. When exercising their right to access, consumers have the right to obtain their data in a portable and readily usable format. Consumer may exercise this right up to two times per calendar year.
To exercise any of these rights or appeal a decision regarding a consumer rights request, please contact us.
SECURITY AND RETENTION
MADD cares about the security of your information and maintains organizational, technical, and administrative measures designed to protect Personal Information against unauthorized or illegal access, destruction, use, loss, modification, or disclosure. We make reasonable efforts to provide a level of security appropriate to the risk associated with the processing of Personal Information, however, no data transmission or storage system is guaranteed to be 100% secure in all circumstances. In the event that any information under our control is compromised as a result of a breach of security, MADD will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.
We retain Personal Information as long as necessary to fulfill the purpose for which it was collected. We retain Personal Information to support fraud monitoring, detection, and prevention activities and records of all donations, which are kept confidential.
CHANGES TO THIS PRIVACY POLICY
This privacy policy is subject to change at our discretion. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and App this privacy policy to check for any changes. Your continued use of our Website and App after any update to our privacy policy will constitute your acceptance of the changes.
MADD does not store personal information collected from donors. Donors using MADD’s Website and Apps are redirected to GoFundMePro and Fundraise Up. MADD syncs with each of these entities to get the data into Salesforce. When it is in Salesforce, data protection controls are provided by Salesforce in the Cloud as a service to MADD. MADD receives SOC 2 reports from all its network providers. Each one of them:
- Encrypts personal information, both at rest and in transit;
- Runs regular vulnerability scans to detect and correct any exposures;
- Has an independent third party run penetration tests to identify and correct any exposures not identified through vulnerability scans; and
- Uses a subservice or co-location for data center services.
CONTACT US
If you have any questions or complaints about our privacy policy, please contact us at:
Attn: Legal Department
511 E John Carpenter Fwy Suite 200
Irving, TX 75062
Telephone: 1.877.275.6233 or 1.800.438.6233