Privacy Policy

Last updated August 10, 2023

Mothers Against Drunk Driving (“MADD” or “We”) respect your privacy and are committed to protecting it through our compliance with this privacy policy. This privacy policy describes the types of information we may collect from you or that you may provide when you visit our websites, including, but not limited to www.madd.org, www.maddvip.org, www.walklikemadd.org (our “Website) and our practices for collecting, using, maintaining, protecting, and disclosing that information. By continuing use of our Website, you acknowledge

and agree to this privacy policy.  

QUICK LINKS

PERSONAL INFORMATION WE COLLECT

Personal information is any piece of information that can identify you. Some personal information may identify you directly (such as your name) while other information may only identify you when combined with other information about you (such as your date of birth and the name of the street you live on). The exact type of personal information we collect will depend on how you interact with us. We collect the following personal information when you engage with us.

Identifiers and Contact Information, including:
·        Age, gender, email address, physical address, phone number



Content of Communications,
which you provide to us in email or through online forms.

 

Payment Information, such as details and billing address.




Partnerships,
such as information about the organizations you represent.

 

Photographs, tied to certain content that you may upload or content created at MADD mission-related events.



Location data



 

Network activity, including:

·        Device Identifiers, including internet browser, IP address, device ID, operating system version, approximate location, and push notification token.

·         Information about Your Interaction with our Website, including the times and dates you visited our Website, pages you viewed, and links you clicked

·        Monitoring and analyzing trends, usage and activities of our Website visitors and users

·        Usage Preferences, including time zone, language, screen resolution, and other usage preferences you select when visiting our Website

·         Referring Link, including the website or advertisement that referred you to our Website

 



Criminal history, including driving records and other violations and convictions.



Sensitive data, including race and/or ethnic origin, biometric and health information.

·         Processing donations

·         Providing, facilitating and personalizing your user experience

·         Contacting you about MADD mission-related events or content

·         Processing donations

·         Providing, facilitating and personalizing your user experience

·         Contacting you about MADD mission-related events or content

·         Processing donations

·         Providing information about past donations, and generating receipts 

·         Processing donations

·         Contacting you about MADD mission-related events or content

·       Capturing your participation in MADD mission-related events or content

·       Personalizing your user experience

·         Locating nearest programs such as MADD Victim Impact Panel (“VIP”) program and Walk Like events

·         Checking eligibility for online MADD VIP program and allocating the relevant local office MADD

·         Facilitating and personalizing your user experience

·         Monitoring and analyzing trends, usage and activities of our Website visitors and users

·         Monitoring and analyzing trends, usage and activities of our Website visitors and users

·         Improving our Website

·         Providing technical support

·         Detecting and preventing fraud against us and you, including to detect unauthorized log-ins

·         Checking eligibility for online MADD VIP program and allocating the relevant local office of MADD

·         Displaying personalized ads and measuring the effectiveness of these ads

·         Determining eligibility to volunteer with MADD

·         Facilitating the MADD VIP program

·         Facilitating the MADD VIP program

·         Complying with applicable laws, regulations, or legal process, industry standards and MADD policies

·         Preventing, detecting, and mitigating against fraud

 

We may also use your Personal Information to protect the security or integrity of our business and your Personal Information, including by protecting against, detecting, or investigating fraudulent or illegal activity. We may use Personal Information to comply with applicable laws, regulations, or legal processes, industry standards, and MADD policies and procedures.

We collect your Personal Information:

  • Directly from you, such as when you register to volunteer with MADD, donate to us, register to be a Walk Like MADD participant, or participate in our interactive content
  • Automatically when you interact with our Website
  • From our marketing and advertising service providers and partners
  • From our service providers and vendors

We may combine automatically collected information with other Personal Information we obtain about you, which may include data we obtain from others. Cookies on our Website may be used to collect Personal Information about your online activities over time and across different online services.

HOW WE USE PERSONAL INFORMATION WE COLLECT

We may disclose Personal Information we obtain through our Website to our business partners, subject to applicable law and in accordance with contractual restrictions, as appropriate. We may disclose your Personal Information as follows:

Personal information is any piece of information that can identify you. Some personal information may identify you directly (such as your name) while other information may only identify you when combined with other information about you (such as your date of birth and the name of the street you live on). The exact type of personal information we collect will depend on how you interact with us. We collect the following personal information when you engage with us.

COOKIES AND TRACKING TECHNOLOGIES

In addition to any Personal Information that you submit through our Website, we and our service providers may use a variety of tracking technologies, including cookies, web beacons, tracking pixels, and other tracking technologies (collectively, “Cookies”) that passively collect certain information whenever you interact with our Website. Some Cookies, for example, are small files that are stored on your computer when you visit our Website. Some types of tracking technologies can also be employed on mobile apps. Information we get from Cookies helps us to understand how people use our Website, and we use that information to improve our Website and your experience.


First-Party and Third-Party Cookies

First-party Cookies are set by MADD on our Website and are commonly required for our Website to function and to be protected and secure. are set by our service providers, including those who provide analytics, personalization, marketing, advertising, or interactive content on our Website. Third-party Cookies are governed by each third party’s specific privacy policy, not this one.

Cookie Types and Uses

Cookies may be session or persistent Cookies. Session Cookies are deleted from your device when you close your browser. Persistent Cookies remain stored on your device until deleted or until they reach their expiration date.

  • Functional and Performance Cookies provide functionality to our Website, help us deliver our products and services, and monitor our Website’s performance. For example, these technologies route traffic between servers, retain user preferences, and facilitate account log ins.
  • Security Cookies enable security features and allow us to detect activity that might violate our rules and Terms and Conditions, such as unauthorized access or activity.
  • Location Cookies permit us to use your approximate location, including using your IP address to derive your location, for purposes such as verifying your region and delivering or restricting content based on your location.
  • Analytics Cookies allow us to understand, improve, and research features and content on our Website, including how visitors navigate our Website and our popular content and features.
  • Advertising Cookies allow us to deliver advertisements, customize advertisements for users, and track advertising campaign efficiency. We may use third parties to provide targeted advertising for us. These third-party advertising partners may use information from Cookies to help build visitor profiles and deliver relevant advertising on other websites and apps.

CHILDREN'S PRIVACY

Our Website is not directed at children under the age of 13 and we do not knowingly collect information from children under the age of 13 through our Website without parental consent. If we become aware that we have received Personal Information from a person under the age of 13 without consent, we will delete it in accordance with applicable law.

YOUR CHOICES

We honor our MADD community’s requests to modify their communication preferences. If you no longer wish to receive communications from MADD or would like to opt-out of having MADD share your information to further MADD’s charitable mission, please contact MADD as provided in the “Contact Us” section.

Your Choices about Cookies.

You may be able to use your browser settings (and extensions), device settings, and generally available opt-out mechanisms to choose how Cookies are used to collect information about you. Please be aware that disabling Cookies or limiting targeted advertising will not stop you from seeing advertisements online or in apps. The advertisements you see will, however, likely be less relevant to you.

  • Browser Settings. Most browsers allow you to review and delete Cookies stored on your device and to disable or prevent Cookies on the websites you visit. Cookies are generally easy to disable or delete, but the method varies depending on your browser. If you typically use more than one browser, you will need to disable or delete Cookies separately on each browser you use. If you disable Cookies, you may not be able to use certain features on our Website and disabling Cookies may invalidate your other opt outs that rely on Cookies to function.
  • Do Not Track Signals. Your browser may have settings that allow you to transmit a “Do Not Track” signal when you visit a website or use online services. Like many websites, our Website is not designed to respond to “Do Not Track” signals received from browsers. To learn more about “Do Not Track” signals, visit www.allaboutdnt.com.
  • Device Settings. Your device settings may allow you to manage Cookies, including by adjusting or resetting the advertising identifiers on your mobile device. iOS and Android devices allow you to use your privacy settings to control whether partners can use information about your app activity for advertising purposes.

Residents of Colorado are provided the following rights that may be exercised by contacting us.

  • Right to opt out. Consumers have the right to opt out of the processing of personal data for the purposes of targeted advertising, sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects concerning a consumer.
  • Right to access. Consumers have the right to confirm whether a controller is processing personal data concerning the consumer and to access their personal data.
  • Right to correction. Consumers have the right to correct inaccuracies in their persona data.
  • Right to deletion. Consumers have the right to request the deletion their personal data.
  • Right to data portability. When exercising their right to access, consumers have the right to obtain their data in a portable and readily usable format. Consumer may exercise this right up to two times per calendar year.

    To exercise any of these rights or appeal a decision regarding a consumer rights request, please contact us.

SECURITY AND RETENTION

MADD cares about the security of your information and maintains organizational, technical, and administrative measures designed to protect Personal Information against unauthorized or illegal access, destruction, use, loss, modification, or disclosure. We make reasonable efforts to provide a level of security appropriate to the risk associated with the processing of Personal Information, however, no data transmission or storage system is guaranteed to be 100% secure in all circumstances. In the event that any information under our control is compromised as a result of a breach of security, MADD will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.

We retain Personal Information as long as necessary to fulfill the purpose for which it was collected. We retain Personal Information to support fraud monitoring, detection, and prevention activities and records of all donations, which are kept confidential.

CHANGES TO THIS PRIVACY POLICY

This privacy policy is subject to change at our discretion. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes. Your continued use of our Website after any update to our privacy policy will constitute your acceptance of the changes.

CONTACT US

If you have any questions or complaints about our privacy policy, please contact us at:

Mothers Against Drunk Driving

Attn: Legal Department

511 E John Carpenter Fwy Suite 200

Irving, TX 75062

Telephone: 1.877.275.6233 or 1.800.438.6233