Honored in the “Campaign Created by a Nonprofit to Raise Awareness for a Health Cause” Category
Irving, Texas, 11.18.2025 — Mothers Against Drunk Driving (MADD) is proud to announce that it has been named a Gold Winner at the 5th Annual Anthem Awards for its brand redesign and launch.
The win honors MADD’s collaboration with creative agency Blue State to develop a bold new brand identity that reflects the evolving landscape of impaired driving and inspires a new generation to take action.
“For 45 years, MADD has been driven by the voices of victims and fueled by the power of prevention,” said Stacey D. Stewart, CEO of Mothers Against Drunk Driving. “As we confront new and evolving challenges in the fight against impaired driving, our revitalized brand allows us to speak with clarity, urgency, and inclusion. This recognition is a tribute to victims and survivors, staff, volunteers, and partners who believe in the power of innovation to save lives.”
Katie Alvino, MADD’s Chief Marketing Officer, added, “This campaign has built the foundation to grow our movement, providing the creative infrastructure to reach younger, more diverse audiences and deepen engagement with the movement to end impaired driving. Together, we can shift the culture, influence policy, and end impaired driving for good.”
The 5th Annual Anthem Awards received more than 2,000 submissions from 42 countries. Winners were selected by the International Academy of Digital Arts and Sciences and judges for the 5th Annual Anthem Awards included leaders from the American Heart Association, NAACP, IKEA, Planned Parenthood, TikTok, and more.
About MADD
Mothers Against Drunk Driving® (MADD) is a national nonprofit leading the movement to end impaired driving for good. Since 1980, MADD has helped reduce drunk driving deaths in America by nearly 40%, saved more than 475,000 lives, and served more than one million victims and survivors. The organization is committed to leading prevention efforts with young adults, collaborating with law enforcement to keep our roads safe from impaired drivers, and advocating for stronger laws, including the HALT Act that mandates anti-drunk driving technology in all new cars. MADD provides free victim support services 24/7 through its Help Line at 1-877-MADD-HELP. Learn more at www.madd.org and follow MADD on Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube.
About The Anthem Awards
Launched in 2021 by The Webby Awards, The Anthem Awards honors the purpose- and mission-driven work of people, companies, and organizations worldwide. The Awards recognize impact across seven causes including Health, Humanitarian Action, and Diversity & Inclusion.
