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Mothers Against Drunk Driving® (MADD) Joins Forces with Law Enforcement Agencies for “Saturation Saturday” to Save Lives During Labor Day Weekend

MADD and Law Enforcement Agencies Nationwide Will Work Together to Prevent Impaired Driving Leading Up to the High-traffic Holiday Weekend

(Irving, Texas) August 19, 2024 – In a powerful nationwide initiative to fight impaired driving ahead of Labor Day weekend, Mothers Against Drunk Driving® (MADD) is partnering with law enforcement agencies for the seventh official “Saturation Saturday” on August 24, 2024. This coordinated effort aims to save lives by intensifying impaired driving enforcement during one of hte year’s busiest travel periods.

Labor Day weekend celebrations often lead to a dramatic rise in fatal impaired driving crashes. In 2022, there were 490 crash fatalities nationwide over the Labor Day holiday period – 39% of which involved a drunk driver, according to the latest data from the National Highway Traffic Safety Administration’s Fatality Analysis Reporting System (FARS)

In an effort to prevent these devastating tragedies, MADD volunteers and staff across fifteen states and Puerto Rico will coordinate with their local police police departments to host events, roll call briefings, and sobriety checkpoints to show support for officers conducting enforcement operations. The areas participating in Saturation Saturday this year include California, Delaware, Florida, Illinois, Iowa, Maryland, Missouri, New Mexico, New York, Pennsylvania, Puerto Rico, South Carolina, Texas, Virgina, Washington, and West Virgina.

According to the Centers for Disease Control and Prevention, sobriety checkpoints reduce drunk driving deaths by up to 20%. The virutal and in-person Saturation Saturday events also aligh with the annual National Highway Traffic Safety Administration (NHTSA). “Drive Sober or Get Pulled Over” campaign, which mobilizes its Labor Day high-visibility enforcement efforst in August and September.

One of the key elements of MADD’s Campaign to Eliminate Drunk Driving, launched in 2006, is support for equitable and just high-visibility traffic safety enforcement to both deter and catch drunk drivers. “Saturation Saturday” is an opportunity to team up with law enforcement dapartments nationwide and amplify the message that if you choose to drive impaired, you will get caught, MADD urges the public to plan ahead for a safe ride home over Labor Day weekend by choosing a rideshare service, designating a non-drinking sober driver, or using public transportation.

Every year, more than 13,000 people are killed and lamost 400,000 injured by impaired drivers. Drunk driving fatalities have increased by 33% since 2019. Every 79 seconds, someone in the U.S. is killed or injured by a drunk driver – and that number does not include the deaths and injuries caused by drivers who were impaired by cannabis or other controller substances.

Including passive impaired driving prevention technology in all new vehicles as mandated in the lifesaving HALT Act will eventually end this deadly public health crisis. Equipping cars with this passive technology is expected to save more than 10,000 lives a year and prevent hundreds of thousands of injuries from every occuring. But until then, law enforcement officers must continue their dedicated effots to keep impaired drivers off the roads.

Mothers Against Drunk Driving

Mothers Against Drunk Driving® (MADD) is the nonprofit leader in a movement to create a world where there are #NoMoreVictims of impaired driving, by working in collaboration with law enforcement to end underage drinking and all drunk and drugged driving. MADD has helped reduce drunk driving by more than 50%, saving more than 475,000 lives. The organization is vocal advocate for tougher sentencing, new laws and new technology, including implementation of the HALT Act. MADD also has provided supportive services to nearly 1 million victims of drunk and drugged driving at no charge through local victim advocates and its 24-hour Victim Help Line 1-877-MADD-HELP. For more information or to donate, visit us at https://madd.org/ and follow MADD on Facebook, Instagram, Twitter, TikTok, LinkedIn and YouTube.

Media Contact
Katie Alvino, Mothers Against Drunk Driving® (MADD), 877.275.6233, [email protected], https://madd.org.

MADD National

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