The Innovative Collaboration Aims to Prevent Impaired Driving with a Powerful Public Awareness Push
(Irving, Texas – April 1, 2025) – Mothers Against Drunk Driving® (MADD) and Uber are teaming up this April for a bold new campaign to prevent impaired driving and save lives during Alcohol Awareness Month. This first-of-its-kind partnership unites MADD’s mission-driven advocacy with Uber’s innovative technology to deliver a clear message: Don’t drive impaired—plan a ride home in advance.
“Alcohol Awareness Month is a timely opportunity to spark change—and this partnership between MADD and Uber is doing exactly that,” said Stacey D. Stewart, CEO of MADD. “By combining Uber’s innovative platform with MADD’s decades of advocacy, we’re empowering people to make safer choices. Together, we’re not just raising awareness—we’re creating real, lifesaving impact.”
Driving this campaign’s message is a compelling series of short-form videos that spotlight emotional, real-life moments where choosing not to drive impaired changes everything. One ad follows a young woman texting her father to say she had a few drinks and was heading home. He grows anxious when he doesn’t hear from her right away—but relief washes over him as she shares her Uber location, showing she made the responsible choice. In contrast, another spot shows what could have happened had someone chosen to drive impaired instead of calling a ride—reminding viewers of the irreversible consequences one decision can carry.
These stories don’t just highlight safer choices; they show how those choices ripple outward, impacting loved ones, families, and communities. Launching in April across Colorado, Georgia, New Jersey, Pennsylvania, and Washington, D.C., the campaign uses emotionally resonant digital ads and social media content to connect with millions. The message is simple but powerful: Plan ahead. Choose safety. Your decision could save a life—including your own.
Watch the campaign videos here:
- https://youtu.be/BV1UR2ehNNE
- https://youtu.be/Bl2m5CxfGJM
- https://youtu.be/u7rC5cnCZMw
- https://youtu.be/Q8rrhGgIBgw
Impaired driving remains one of the most urgent public safety issues in the U.S. Every 78 seconds, someone is killed or injured in a drunk driving crash and 2 out of 3 people will be impacted by impaired driving in their lifetime. In response, MADD and Uber are turning awareness into action and making it easier than ever for people to choose safety.
Research shows that ride-sharing has reduced alcohol-related crashes by up to 5.27% nationwide. With more than 7 million drivers around the world, Uber offers a proven and accessible alternative to getting behind the wheel after drinking.
“We know ridesharing saves lives,” said Jill Hazelbaker, Chief Marketing Officer and SVP of Communications and Public Policy at Uber. “If you’re planning a night out and might be drinking, the choice should be simple: take an Uber home. Together with MADD, we’re reminding everyone that choosing not to drive impaired helps keep you—and everyone else on the road—safe.”
To support the campaign, Uber is matching all donations to MADD up to $25,000 throughout April, doubling the impact of every gift and helping fund MADD’s 24/7 victim services for families impacted by impaired driving crashes.
About MADD
Mothers Against Drunk Driving® (MADD) is a national nonprofit leading the movement to end impaired driving for good. Since 1980, MADD has helped reduce drunk driving deaths in America by nearly 40%, saved more than 475,000 lives, and served more than one million victims and survivors. The organization is committed to leading prevention efforts with young adults, collaborating with law enforcement to keep our roads safe from impaired drivers, as well as advocating for stricter sentencing and stronger laws, including the HALT Drunk Driving Law that mandates anti-drunk driving technology in every new car. MADD continues to provide support services to victims and survivors of impaired driving at no charge through victim advocates and the 24-Hour Victim Help Line 1-877-MADD-HELP. For more information or to donate, visit https://madd.org/ and follow MADD on Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube.
About Uber
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 52 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
