In July of 1984, MADD makes a conscious and deliberate decision to change its name from Mothers Against Drunk Drivers to Mothers Against Drunk Driving… to signal that the organization is against the action, not the person.
With the name change came a mission change as well… “To provide grassroots leadership to create major social change in the attitude and behavior of Americans toward drunk driving.”
Written by
- September 24, 1984
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Topic:
Mothers Against Drunk Driving (MADD)
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