Mothers Against Drunk Driving® (MADD) has launched a bold new brand identity, including an energized logo and the tagline “Impaired Driving Ends Here.” This rebranding comes as a response to the ongoing risks of drunk and drugged driving, aiming to unite all generations in promoting safer road and waterway choices. MADD partnered with a full-service, purpose-driven creative and strategy agency, to develop the new brand identity. Leaders of this collaborative effort aimed to build awareness and urgency with the next generation of drivers while recognizing the achievements of the storied institution. For the first time in MADD’s history, the logo will move away from the martini glass and car keys. The brand refresh reflects MADD’s fierce determination to change behaviors and make safer choices. Within the wordmark there is a triangle which is inspired by international warning standards. The triangle also represents change or difference, capturing MADD’s resolute yet dynamic desire to help make our world a safer place.   
Since its founding over 40 years ago, MADD has become the nation’s largest traffic safety advocacy organization, saving approximately 475,000 lives and reducing drunk driving deaths by nearly 40%. MADD CEO Stacey D. Stewart emphasized that the rebrand serves as a renewed call to action, engaging younger generations and challenging everyone to contribute to ending impaired driving. Impaired driving is still the leading cause of fatalities on U.S. roads, with drunk driving deaths rising 33% since 2019. MADD is intensifying its prevention efforts, including education and advocacy for stronger laws, supported by strategic partnerships through The MADD Network with organizations like Uber and the NFL. 
Central to these efforts is The MADD Network, a groundbreaking initiative that unites powerhouse MADD supporters who share one vital goal — eliminate impaired driving. Through these strategic partnerships, MADD is expanding its reach and educating communities about the dangers of impaired driving. With influential partners such as Uber, Diageo North America, Nationwide, Amica Insurance, the NFL, and UKG, The MADD Network is fueling lifesaving work and strengthening public safety across the nation. As MADD enters this new era, the message is clear: together, we can create safer communities and put an end to impaired driving. | 
