MADD undergoes a transformational change with a brand refresh to modernize and help us reach new audiences to end impaired driving. The new wordmark is the fourth registered logo in the organization’s history.

MADD welcomes organizations and individuals to join The MADD Network and help create a collective community impact by fighting impaired driving. Inaugural members Include: Amica Insurance, Diageo North America, Nationwide, the NFL, Uber, and UKG.

The MADD National Ambassador program amplifies diverse voices of victims and survivors of impaired driving. They share stories and advocate in communities across the nation.

Stacey’s appointment to CEO arrives at a moment of renewed urgency for the organization, as new data from National Highway Traffic Safety Administration (NHTSA) reveals that impaired driving will reach its highest levels in over a decade and that alcohol-related crashes are once again the number one killer on American roads.

Tess Rowland assumes the role of MADD National President and announces Coalition 45, a new alliance by Gen Z-for Gen Z. Coalition 45 is made up of 45 youth leaders from around the country to educate, prevent, and save lives from drunk and impaired driving crashes in their communities.

The Infrastructure Investment and Jobs Act passed by the U.S. House of Representatives includes the single most important legislation in Mothers Against Drunk Driving’s 41-year history, marking the beginning of the end of drunk driving. The “Advanced Impaired Driving Technology” section of the Infrastructure bill mandates an advanced vehicle technology standard that is expected to prevent more than 9,400 drunk driving deaths annually, according to a 2020 study by the Insurance Institute for Highway Safety.

MADD embarks first of its kind partnership with Anheuser-Busch and UBER to raise awareness of the dangers of drinking and driving with the national campaign – "Don't Drink and Drive, Decide to Ride"

Alex Otte is announced as the youngest MADD National President. Otte’s family came to MADD in 2010 when she was 13 years old after she was severely injured by an intoxicated boat operator.

On March 17, 2020 MADD transitioned to a remote-work model across all offices due to the COVID-19 pandemic. Walk Like MADD events in 2020 became virtual. People from across the country walked in their own neighborhoods and communities in support of MADD.

Founder and CEO of MADD Brasil, Ronaldo Rissetto traveled to MADD headquarters to celebrate a new partnership with MADD Brasil.

MADD and Uber were honored with a Telly Award for the “Reasons to Ride” Public Service Campaign.

MADD celebrated 40 years of fighting to end drunk and drugged driving.

MADD teamed up with WAYMO, the leaders in autonomous technology, in honor of MADD’s annual Tie One on for Safety Campaign.

MADD unveils the MADD Cannabis Report: America’s Perception on Consumption and Road Risk

MADD launches an update to the Power of Parents Middle School and High School Handbook that includes focused content around talking with your kids about marijuana in addition to alcohol. The Power of Parents program is a researched-based program designed for parents of middle school and high school parents, to help them have going intention and potentially lifesaving conversations about alcohol with their kids.

MADD saturated a Saturday in August 2019 and partnered with law enforcement departments for a nationwide DUI enforcement effort.

MADD reaches over 1 million youth through the Power of You(th) program through the distribution of its Power of You(th) teen booklet distribution and teen presentations across the nation.

President-Elect Nina Walker, whose daughter was killed by drunk driving, worked as a tireless advocate, a voice for the voiceless and a passionate volunteer. Her ability to transform tragedy into healing inspired many.

MADD released its first National Court Monitoring Report. This report helps to educate and support the importance of proper sentencing for impaired driving cases across the country to prevent future offenses and crashes.

As a compliment to the Power of You(th) program, MADD launches powerofyouth.com in conjunction with October activation. The site, build based on feedback from teens, includes real-life stories and times on how to navigate underage drinking peer pressure. On this interactive site, teens are also able to download Power of You(th) materials, pledge to say no to alcohol under 21, to never ride with a drinking driver and encourage their friends to do the same.

Launched in 2015 the Private Victim Facebook Group grew to over 2500 members.  This private group offers an avenue for many new victims to reach out to MADD for the first time and allows victims and survivors a supportive and safe online forum to connect, share and seek support.

This year, we proudly celebrate the 30th anniversary of the designated driver and Tie One On For Safety®, our longest running and most visible public awareness project.

MADD Victim Services provides new TV PSAs to stations nationwide.

330,000 lives

America today

MADD has helped to save nearly 330,000 lives… and counting.

MADD launches the next phase of Power of Parents, a research-based program designed for parents of middle school students, to help parents have ongoing, intentional and potentially lifesaving conversations about alcohol with their kids.

A nation without drunk and drugged driving. “To end drunk driving, help fight drugged driving, support the victims of these violent crimes, and prevent underage drinking.”

By June of 2015, MADD helps to pass all-offender ignition interlock laws in 25 states, the most recent state being Texas.

The DADSS concept car is unveiled at MADD’s 35th Anniversary National Conference.

Walk Like MADD, the annual fundraising and awareness event, gathers communities to prevent drunk driving and honor victims.

In 2013, 10,076 people are killed due to drunk driving, a 55% drop in deaths since MADD’s founding in 1980.

MADD releases Power of Youth, a new school-based program for high school teens to influence each other to not drink under 21 and never get in the car with a drinking driver.

MADD launches Power of Parents, a new research-based program designed for parents of high school students, to help parents have ongoing, intentional and potentially lifesaving conversations about alcohol with their teens.

MADD updates it’s logo in 2011… the organizations third registered logo in its history.

MADD announces a new partnership with the NFL in 2010 with a game-day program asking fans to designate a non-drinking driver. Starting with just two teams, today 14 teams participate generating hundreds of thousands of fans pledging to play the Most Valuable Position—the designated driver.

The Newseum’s First Amendment Gallery puts each of the five freedoms in historical context and provides perspective on what they mean to us today.

One of those freedoms, the Freedom to Petition, includes MADD as the lead example of petitioning the government to change legislation. MADD has been a part of this permanent exhibit since the Newseum’s grand opening in 2008.

When the Campaign to Eliminate Drunk Driving is unveiled in 2006, New Mexico is the only state that has passed an all-offender ignition interlock law. Today half of the country has laws requiring ignition interlocks for first-time convicted drunk drivers.

MADD begins integrating the term “survivor” in its vocabulary, which can represent injury survivors as well as allow victims to self-identify what stage of the healing process they are in. As a result, MADD Victim Services releases a new tagline, Helping Survivor Survive. In addition, MADD launches a new toll-free 24-hour victim helpline 877.MADD.HELP.

The early 2000s were focused on the hard-fought battle to get .08 BAC passed in all 50 states. As a result of MADD’s perseverance, persistence and heart for victims, .08 finally passes in all 50 states by 2004.

MADD releases its second registered logo in 2001.

President Bill Clinton signs Federal law lowering the legal drunk driving limit to .08% BAC, Oct. 23, 2000

During the second half of the 90s, MADD focuses on building underage drinking prevention efforts and programs. MADD convenes two National Youth Summits in 1996 and again in 2000 bringing youth from across the country to Washington, DC. The decade culminates with MADD adding the prevention of underage drinking as a stand-along mission prong in its revised mission statement: "To stop drunk driving, support the victims of this violent crime and prevent underage drinking."

MADD goes online at madd.org

In 1995, Zero Tolerance passes into Federal law making it illegal for anyone under 21 to drive with any measurable amount of alcohol. By 1998, Zero Tolerance is passed in all 50 states.

In 1993, Gene Siskel, Roger Ebert and Leeza Gibbons co-host “Hollywood Gets MADD,” a 30-minute infomercial that explored the problem of drinking and driving and how Hollywood's attitude toward drunk driving, as reflected in its movies, has changed over the years.

This is MADD’s first registered logo in 1992. That same year, MADD revises and simplifies its mission statement,
"To stop drunk driving and support the victims of this violent crime."

Sobriety checkpoints are upheld as constitutional by the Supreme Court in 1990.

MADD establishes Victim Impact Panels, providing victims a healing opportunity to share their story in hopes that it deters offenders from drinking and driving again.

In 1988, the nation experienced the worst drunk driving crash in US history when a drunk driver hits a school bus head on filled with mostly children on their way home from church outing. The bus burst into flames killing 24 children and 3 adults. 34 others were seriously injured.

Victim Advocate Training Institutes are introduced to train volunteer and staff victim advocates on how to appropriately provide supportive services to victims and survivors.

Project Red Ribbon, known today as Tie One On For Safety, launches in 1986. MADD’s longest running public awareness campaign, the public is asked to tie a red ribbon to a visible place on their vehicle as a pledge to never drink and drive and to remind others to do the same. MADD distributes more than 300,000 red ribbons between Thanksgiving and New Year’s Eve every year.

MADD's earliest known usage of "designated driver" is in 1986. MADD has since led the charge to popularize the phrase, making it a household term. Today MADD urges the public to plan ahead and designate a non-drinking driver if their plans include alcohol.

In the mid-80s an important term begins to emerge in MADD’s vernacular, the word “crash.” MADD does not use the word “accident” when referring to drunk or drugged driving, because it’s a choice, a violent crime and 100% preventable. By 1997, the Department of Transportation announces it will remove the term “accident” in all of its communication and asks the public to remove it from its vocabulary.

MADD revises its mission in 1985: To mobilize victims and their allies to establish the public conviction that impaired driving is unacceptable and criminal, in order to promote corresponding public policies, programs and personal responsibility.

In July of 1984, MADD makes a conscious and deliberate decision to change its name from Mothers Against Drunk Drivers to Mothers Against Drunk Driving… to signal that the organization is against the action, not the person. With the name change came a mission change as well… “To provide grassroots leadership to create major social change in the attitude and behavior of Americans toward drunk driving."

A major milestone happened on July 17, 1984… the 21 minimum drinking age is signed into Federal law. President Ronald Reagan, known for “states’ rights” said in his remarks that day, “this problem is bigger than the individual States. It’s a grave national problem, and it touches all our lives.”

In 1987, the US Supreme Court upholds the 21 law as constitutional. All states pass 21 into law by 1988.

The MADD National Office moves from California to Texas to be located in the middle of the country and near a good airport. At the office grand opening in Hurst of September 1983, then-Democratic House Majority Leader Jim Wright attended and announced his support of the 21 Minimum Drinking Age Act. Later the National Office moved to its current location in Irving, and this highway sign once hung at the exit off of SH 114.

In the spring of 1983, NBC aired a made-for-TV movie called “The Candy Lightner Story,” which bolstered attention of the issue.

President Ronald Reagan created the Presidential Commission on Drunk Driving on April 14, 1982. MADD was a member of the Commission. That same year, a significant piece of legislation passed, The Howard-Barnes Alcohol Traffic Safety Law, which provided $125 million in incentive grants for states to pass .10% blood alcohol concentration (BAC) from .15, administrative license revocation and other drunk driving countermeasures.

In 1981 MADD exploded nationwide as volunteers picked up picket signs and marched in front of state capitols to get new drunk driving laws passed.

MADD holds its first candlelight vigil in California, which catches fire among chapters nationwide to honor victims. Culturally vigils have been and continue to be an important way to visually show the impact of drunk driving and provide victims an opportunity to gather and connect.

Candace Lightner worked tirelessly to change drunk driving laws in her home state and took that momentum to the national stage where MADD holds its first national press conference October 2, 1980 in Washington, DC.

Left to right: Candace Lightner, Rep. Michael Barnes (D-MD), unidentified woman, Cindi and Laura Lamb

The first mission statement: “To aid the victims of crimes performed by individuals driving under the influence of alcohol or drugs, to aid the families of such victims and to increase public awareness of the problem of drinking and drugged driving."

Cindi Lamb, from Maryland, joined Candace Lightner and other grieving mothers to rally against the crime of drunk driving. A year earlier, Cindi and her 5-month-old daughter, Laura, were hit head-on by a repeat drunk driver. Cindi was seriously injured, while Laura became the nation’s youngest quadriplegic—and the first face of injured victims, representing hundreds of thousands of others.

The feisty, blue-eyed girl who loved to dance in her electric wheelchair, died at age 6 from complications due to her extensive injuries.

Cari’s mother, Candace Lightner, carried her daughter’s photo with her as she worked tirelessly to change drunk driving laws in California to try and make sense of a senseless act and turn her pain into purpose.

To this day, MADD holds photos of victims and survivors to put a face on the problem and share stories behind the statistics.

13-year-old softball all-star Cari Lightner was killed May 3, 1980 in Fair Oaks, California. She and a friend were walking to a church carnival and at the same time, a three-time repeat offender, out of jail just two days from a 4th DUI arrest, was barreling down the road. He hit Cari from behind, throwing her out of her shoes 125 feet, then fled the scene but was later arrested and charged with her death.

In that moment, Cari became the first face of drunk driving victims. She also represents the many pedestrian victims killed or injured due to drunk driving.

This photo was taken just hours before she was killed.

25,000

America before MADD

Nearly 25,000 people are killed in alcohol-related crashes, 50% of all traffic deaths.