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Take the #MADDWorld Challenge

We are living in a #MADDWorld with social distancing becoming the new normal as we band together (separately) to help stop the spread of COVID-19. As the world is turning to video conferencing and FaceTime to stay connected to family, friends and co-workers, we are launching a social media campaign to encourage online audiences to share a glimpse of their #MADDWorld by posting a photo or video of what this new normal looks like in each of their homes. It’s important for all of us to find a way to adapt while embracing the challenges of these unprecedented times. Many at home are juggling remote work assignments, home schooling and rowdy pets all living in close quarters. This is giving rise to conference calls with appearances from guest “colleagues”, new fashion trends like business on top and PJ’s on bottom, interesting “office” backgrounds and virtual social gatherings.

This campaign is way to encourage you to take a light-hearted approach and show us your #MADDWorld. But we also hope this campaign provides an outlet to talk about how MADD is adapting to provide critical prevention programs and victim services online. MADD is still here. We will be here after the chaos and we will still be fighting for a future of #NoMoreVictims.

Take the #MADDWorld challenge! Here’s how:

  1. Show us your #MADDWorld: Share a photo or video glimpse into your #MADDWorld on social media with a link to the donation page, https://madd.org/MADDWorld
  2. Tag five people in your post asking them to join you in the #MADDWorld challenge.
  3. Donate $10 to MADD.

Your donation (and those of your connections) is essential to ensuring we continue to be able to provide free victims services, as well as awareness, and education about the very serious topics of impaired driving and underage drinking.

Take a glimpse into our #MADDWorld and get some inspiration to show us yours! (Also look below for the photo overlay, some tips for creating your photo, and sample wording to use in your post.)

Tips for making your #MADDWorld photo:

Adding the #MADDWorld overlay to your photo using Word:
  1. Download the overlay below. (There are two layouts provided from which to choose. Select the one that will fit your photo best.)
  2. Insert your photo into a Word document.
  3. Insert the #MADDWorld overlay into your document.
    • Change the formatting on the overlay by right clicking on the photo.
    • Choose “Size and Position.”
    • Click on “text wrapping.”
    • Choose “in front of text.”
    • Click “ok.”
  4. You can now move the overlay to position it over your photo.
  5. Once you are happy with the new look of the photo, use the Snipping Tool to highlight the combination photo and save it.
  6. Use the new saved photo jpeg for your social media post.
Typing the #MADDWorld hashtag onto your photo through Word: Another option for labeling your #MADDWorld photo is to simply add text to the photo.
  1. Insert your photo into a Word document.
  2. Insert a text box and type #MADDWorld into the text box.
  3. Change the formatting on the text box by right clicking on it.
    • Choose “More layout options.”
    • Click on “text wrapping.”
    • Choose “in front of text.”
    • Click “ok.”
  4. Move the text box to an appropriate position over your photo.
  5. Right click the text box again and click on “Fill.”
  6. Choose “no fill” to remove the white background of the text box and show only the text on top of your photo.
  7. Highlight the text itself (#MADDWorld) and then select the best font style, size, and color to make the hashtag most visible on your photo.
  8. Once you are happy with the new look of the photo, use the Snipping Tool to highlight the photo with text and save it.
  9. Use the new saved photo jpeg for your social media post.
Typing the #MADDWorld hashtag onto your photo using your smart phone: Many smartphones have an option built into the camera/photo features that allow you to add text to photos. For most phones, you can click “edit” after opening the picture and then look for options like “text” or “markup” to type in the #MADDWorld hashtag.  

Sample text to use with your Social Media post:

  • We are all living in a #MADDWorld. I’m partnering with @MADD.Official to share my new fashion trend. I’m challenging [insert @names] to donate to https://madd.org/MADDWorld and show me what you’re wearing behind the screen! [attach photo/video] #MADDTN
  • Look at my #MADDWorld! We must all band together to get through this and embrace the crazy. I’m donating to https://madd.org/MADDWorld to show my support and challenging [insert @names] to do the same. [attach photo/video] #MADDTN
  • Help @MADD.Official provide virtual options for critical prevention programs and victim services by donating https://madd.org/MADDWorld and sharing a glimpse of your #MADDWorld [insert @names] [attach photo/video] #MADDTN
  • Embrace the #MADDWorld we’re living in! We’re all in this together. I’m donating to https://madd.org/MADDWorld to show my support and challenging you to do the same. Show me your #MADDWorld [insert @names]! [attach photo/video] #MADDTN

#MADDWorld Photo Overlays

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