2017 Tie One On For Safety Campaign
MADD’s annual Tie One On for Safety® Campaign (TOOFS) will kick off here in Tennessee on Wednesday, November 22, 2017, the day before Thanksgiving. The campaign asks drivers to show their commitment to designating a non-drinking driver and support of law enforcement’s efforts to protect the roads by displaying a MADD Tie One On For Safety red ribbon or decal on their vehicles. The campaign correlates to one of the most dangerous times on our nation’s roadways – the time between Thanksgiving and New Year’s – when there are more people traveling, an increased number of festivities where alcohol is served, and a surge in drunk driving. In 2016, there were 891 drunk driving fatalities across the country during this time period, accounting for 26% of all traffic deaths.
MADD began promoting the “Designated Driver” and our red ribbon holiday campaign 31 years ago, and continues to urge the public today to designate a non-drinking driver to keep everyone safe on the roads. MADD and National Presenting Sponsor, Nationwide are launching the annual TOOFS campaign to asking drivers to display the red ribbon decal or ribbon, not only to designate their own commitment to plan ahead for a non-drinking driver if plans include alcohol, but to also serve as a reminder for others to do the same.
You can pick up your ribbon or decal at these Tennessee locations beginning November 22:
MADD Tennessee State Office, 53 Century Blvd, Nashville, TN
MADD West Tennessee Office, 7515 Corporate Centre Dr., Germantown, TN
MADD East Tennessee Office, 123 Center Park Dr., Knoxville, TN
MADD also asks that party hosts plan carefully to help guests make safe choices during this holiday season. Our list of Safe Party Tips can help you make sure everyone makes it home for the holidays when planning your own festivities.
Remember: anyone can help save a life this season. If you suspect someone has had too much to drink and should not be driving, don’t be afraid to step in. #HomeForHolidays