FOR IMMEDIATE RELEASE
[Irving, TX] — [June 02, 2026] — Mothers Against Drunk Driving (MADD) today announced a partnership with Sense Media Group, a global technology community creator that connects automotive technology experts through events, training, research and content. As part of this partnership, MADD will collaborate with Sense Media Group for its upcoming AutoSens and InCabin events in Detroit from June 9-11, 2026.
AutoSens USA will convene Advanced Driver Assistance Systems (ADAS) and Autonomous Vehicles (AV) specialists working on the latest automotive sensing technology, while InCabin USA will bring together a unique community of Original Equipment Manufacturers (OEMs), Tier 1 and supply chain engineers working on safety, comfort and productivity solutions for current and future in-cabin applications.
Mothers Against Drunk Driving® will participate in two industry events focused on vehicle safety and in-cabin technology, hosting roundtable discussions and leading a featured presentation on the life-saving potential of advanced impairment prevention technology.
Event Schedule
Tuesday, June 9, 2026 | 5:15 p.m.
AutoSens USA
Session: Mothers Against Drunk Driving Roundtable
Hosted by: Mothers Against Drunk Driving
InCabin USA
Session: Mothers Against Drunk Driving Roundtable
Hosted by: Mothers Against Drunk Driving
Wednesday, June 10, 2026 | 5:05 p.m.
InCabin USA
Presentation: Advanced Impairment Prevention Technology: The Human Impact and the Movement that Will Save 10,000 Lives Each Year
Speakers: Sheila Lockwood, National Ambassador and Road Safety Advocate, MADD; and Stephanie Manning, Chief Government Affairs Officer, MADD
Through this partnership, Sense Media Group joins The MADD Network, a coalition of corporate and nonprofit partners committed to ending impaired driving through education, thought leadership, and public awareness initiatives that encourage safer choices and help prevent crashes.
“Vehicle safety technology is central to the promise of the HALT Drunk Driving Law and to MADD’s mission to end impaired driving for good,” said Stephanie Manning, Chief Government Affairs Officer at MADD. “We’re looking forward to working with Sense Media Group to advance solutions that can prevent impaired driving before it happens and create safer roads for families and communities nationwide.”
To ensure the full and timely implementation of the HALT Drunk Driving Law, MADD is educating communities and engaging with technology and nonprofit partners to spotlight the latest lifesaving innovations in automotive technology including impairment detection technologies.
“At Sense Media Group, we bring together world-class technologists from across the world to fuel collaboration, cooperation and sharing of best practices,” said Robert Stead, Managing Director of Sense Media Group.” Our partnership with MADD combines their decades of advocacy to end drunk and impaired driving with our deep technology expertise and industry convening power. Together, we have an opportunity to advance innovations that can help save lives.”
For more information on the events, visit AutoSens USA and InCabin USA
About Sense Media Group
Sense Media is the founder of the AutoSens and InCabin events and communities. We create communities of world-class technical experts, creating a sense of openness which fuels collaboration, cooperation, and sharing of industry best practices. AutoSens and InCabin bring experts in the ADAS, AV, and in-cabin monitoring fields together to experience a hands-on exhibition, and a highly technical conference agenda. As well as witnessing cutting-edge demos and accelerating your knowledge through engaging conference sessions, you will also engage in an engineering culture of openness and collaboration through informative roundtable discussions, facilitated networking sessions, private meeting spaces and more. By joining us at our events, you will network with a high calibre technical audience, where you will be an ‘expert among experts’.
About MADD
Mothers Against Drunk Driving® (MADD) is a national nonprofit leading the movement to end impaired driving for good. Since 1980, MADD has helped reduce drunk driving deaths in America by more than 40%, saved nearly 500,000 lives, and served nearly one million victims and survivors. The organization is committed to leading prevention efforts with young adults, collaborating with law enforcement to keep our roads safe from impaired drivers, as well as advocating for stricter sentencing and stronger laws, including the HALT Drunk Driving Law that mandates anti-drunk driving technology in every new car. MADD continues to provide support services to victims and survivors of impaired driving at no charge through victim advocates and the 24-Hour Victim Help Line 1-877-MADD-HELP. For more information or to donate, visit https://madd.org/ and follow MADD on Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube.
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