MADD Commends Arizona Cardinals’ Commitment to Eliminating Drunk Driving

Contact: Becky Iannotta
[email protected]

PHOENIX (July 18, 2018) — MADD applauds the decision of the Arizona Cardinals to impose a five-week suspension and $200,000 fine for General Manager Steve Keim’s dangerous decision to drive drunk. The Cardinals announced that the fine will be donated to MADD Arizona to help fight drunk driving in the local Arizona community.

The decision shows that the team recognizes the gravity of drunk driving and MADD commends the Cardinals and team President Michael Bidwill for taking swift, decisive action. Mr. Keim did the right thing by pleading guilty and accepting the consequences of his actions. While no one was injured in this incident, that is often not the case. Drunk driving is the leading killer on our nation’s roads, killing more than 10,000 people every year.

Arizona has one of the toughest drunk driving laws in the country and as part of his sentence, Mr. Keim should receive an ignition interlock device.

MADD hopes this case serves as a reminder to everyone that if their plans include alcohol they should always plan ahead and designate a non-drinking driver.

About Mothers Against Drunk Driving
Founded in 1980 by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving® (MADD) is the nation’s largest nonprofit working to end drunk driving, help fight drugged driving, support the victims of these violent crimes and prevent underage drinking. MADD has helped to save more than 350,000 lives, reduce drunk driving deaths by more than 50 percent and promote designating a non-drinking driver. MADD’s Campaign to Eliminate Drunk Driving® calls for law enforcement support, ignition interlocks for all offenders and advanced vehicle technology. MADD has provided supportive services to nearly one million drunk and drugged driving victims and survivors at no charge through local victim advocates and the 24-Hour Victim Help Line 1-877-MADD-HELP. Visit or call 1-877-ASK-MADD.


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