In Honor of Alcohol Awareness Month, Country Artist Mitch Rossell Teams Up with Mothers Against Drunk Driving to Raise Awareness and Funds to End Impaired Driving

For Immediate Release
April 6, 2023

What you need to know:

  • Throughout the month of April, Mitch Rossell VIP Fan Experiences Packages will be up for auction on the premier auction platform, Charitybuzz, with proceeds to benefit MADD.
  • Mitch Rossell and MADD National President Tess Rowland will host live unplugged sessions on Instagram and Tiktok on April 13th to educate and motivate the public to make a plan to get home safely before drinking alcohol.
  • Fans can bid for Mitch Rossell’s VIP Fan Experiences starting April 6th at 9AM ET HERE.

Nashville, Tenn., — During the month of April, Country artist Mitch Rossell will partner with national nonprofit Mothers Against Drunk Driving (MADD) to support fundraising efforts and ignite conversation around National Alcohol Awareness Month. From April 6 through April 20, fans will be able to bid on VIP Fan Experiences on Charitybuzz to benefit MADD’s lifesaving work supporting victims of drunk and impaired driving incidents across the country, as well as tune into live discussions on social media to support the cause.

Every day, about 37 people in the United States die in drunk-driving crashes — that’s one person every 39 minutes. Rossell knows firsthand the pain and suffering caused by losing a loved one to a drunk driver. The East Tennessean native’s most recent single, “Son,” tells his personal story of loss when his father, Roy Rossell, was killed by a drunk driver. By channeling his pain and resilience from the tragic loss of his father, Rossell found purpose in his grief, as well as healing. Partnering with MADD is another way to honor his father’s legacy.

“I lost my dad to a drunk driver when I was 10 years old. It was the worst day of my life, and I want to do all I can to try and prevent anyone else from having to experience it. I am honored to work alongside MADD to help educate and raise money in hopes to save lives,” says Rossell.

From April 6 through April 20, fans can bid on Mitch Rossell VIP Fan Experiences that include: two VIP tickets to see Mitch Rossell in concert, a private meet and greet backstage, a merch package for two including tee-shirts and ballcaps. The VIP Fan Experience is available for the following show dates:  May 4, Charlotte, NC at Neighborhood Theatre, May 5, Chattanooga, TN  at The Barrelhouse Ballroom, May 6, Birmingham, AL at Zydeco, May 7, Decatur, GA at Eddie’s Attic, May 12, Rosemont, IL  at Joe’s Live, May 13, Canton, OH  at Canton South High School, and May 14, Newport, KY at The Southgate House Revival. Bid on the auction

Additionally, on April 13, Rossell, alongside MADD’s National President Tess Rowland will go live on MADD’s Instagram and TikTok to host a powerful conversation where they will share testimonials on how alcohol-impaired driving has affected their lives, in hopes to inspire viewers to make safe decisions before getting behind the wheel. Rossell will perform an acoustic version of “Son”, and Tess Rowland will provide actionable tips for viewers to keep America’s roads safe and help reduce impaired driving fatalities. The Live Unplugged Session will go live on MADD’s Instagram at 6 pm CT, and MADD’s TikTok at 7 pm CT (@maddnational).

Every year in April, the National Council for Alcoholism and Drug Dependence (NCADD) sponsors Alcohol Awareness Month to increase public awareness and understanding, reduce stigma, and encourage local communities to focus on alcoholism and alcohol-related issues. This closely aligns with the MADD’s new initiative, Coalition 45, which aims to engage the youth and spark urgency in communities to reinforce that deaths related to impaired driving are 100% preventable.

“We at Mothers Against Drunk Driving are thrilled to partner with Mitch Rossell to amplify how devastating it is to lose someone due to impaired driving, and underscore how 37 people are killed every day in the U.S. due to this silent danger on our roads,” said Tess Rowland, National President of MADD. “As a survivor, sharing my story never gets easier, and we hope this partnership inspires the public to join us to reduce alcohol-related fatalities nationwide by making a plan to arrange a ridesharing service, walk, or take public transportation before they drink alcohol.”

MADD provides supportive services to survivors of drunk and drugged driving at no charge through local victim advocates and the 24-Hour Victim Help Line. If you or someone you know needs help, MADD is here for you at 1-877-MADD-HELP.

Mitch Rossell’s career is booming.  His prolific songwriting and unique artistry have not only won over thousands of monthly listeners across streaming services, but also caught the attention of country music legend, Garth Brooks. Rossell joined Garth Brooks on his 2022 stadium tour with just an acoustic guitar, winning over thousands of new fans every night.  In addition to opening for Brooks nationwide, Rossell has also written four of Brooks’ singles, including “Ask Me How I Know,” which he wrote by himself, landing his first No. 1 single. He also co-wrote Brooks’ singles: “That’s What Cowboys Do,” “All Day Long,” and “Dive Bar”.

The landmark moments haven’t stopped there for Rossell. In December 2022, he received a surprise introduction from Garth Brooks at his Grand Ole Opry debut, where he performed his singles “ Son” and “ All I Need To See.”  With another standing ovation in the books, his original music continues to capture the hearts of many, garnering over 94 million all-time streams with songs like “ All I Need To See,” “2020,” and “Ran Into You” ft. Tricia Yearwood.  For up-to-date tour information and more, visit or follow him @Mitch_Rossell on Facebook, Instagram, and TikTok.

Founded in 1980 by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving® (MADD) is the nation’s largest nonprofit working to end drunk driving, help fight drugged driving, support the victims of these violent crimes and prevent underage drinking. MADD has helped to save more than 400,000 lives, reduce drunk driving deaths by more than 50 percent and promote designating a non-drinking driver. MADD’s Campaign to Eliminate Drunk Driving® calls for law enforcement support, ignition interlocks for all offenders, and advanced vehicle technology. MADD has provided supportive services to nearly one million drunk and drugged driving victims and survivors at no charge through local victim advocates and the 24-Hour Victim Help Line 1-877-MADD-HELP.   For more information or to make a donation, visit us at follow MADD on Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube.


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Karen Tallier | LOUDMOUTH Entertainment
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Kelly Gibson|FINN Partners
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