MADD announced today the addition of a new Strategic Contributing Partner Pirelli®, whose support will help keep roadways and families safe. As part of the partnership, customers will receive a $60 VISA® prepaid card for every new set of Pirelli tires. Pirelli will donate $5 to MADD and give customers the opportunity to match the donation of $5 from May 26, 2017 through July 5, 2017.

“We are grateful to Pirelli for recognizing the critical need that drunk driving is still the leading threat on our roads and responding with support that will save lives,” said Colleen Sheehey-Church, MADD National President whose 18-year-old son Dustin was killed in an underage drunk and drugged driving crash.

In 2015, more than 10,000 people were killed and 290,000 people were injured in drunk driving crashes in the U.S.—that’s one death every 51 minutes and one injury every 2 minutes. Every day, an estimated 300,000 drunk drivers take to American roads.

In response, MADD focuses on awareness and advocacy by urging people to designate a non-drinking driver if their plans include alcohol, pushing for lifesaving legislation and providing free supportive services to victims of drunk driving. Since MADD’s founding in 1980, drunk driving deaths have decreased by 53 percent, 350,000 lives have been saved and nearly one million victims have been served.

“Pirelli is pleased to be supporting MADD and its efforts to promote safe driving with both American families and young drivers. Safety has always been very important to us in terms of developing new tires for our customers, which is why we have our ‘power is nothing without control’ motto. We hope we can help raise even more awareness for this worthy cause to drive making safe choices, as ultimately it will make roads safer and benefit everyone,” said Pierluigi Dinelli, CEO and Chairman Pirelli Tire North America.

Pirelli has been one of the world’s leaders in the tire industry for over 140 years, thanks to its ongoing commitment to research and development, which ensures it continues to provide innovative products for the road and track. Founded in Italy, Pirelli’s presence in North America continues to grow, with new tires designed specifically for North American driver needs and its first ever retail store P Zero World that launched in Los Angeles in 2016.

For more information about the promotion, visit

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