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  • September 24, 1986
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Topic:

Project Red Ribbon

Project Red Ribbon, known today as Tie One On For Safety, launches in 1986. MADD’s longest running public awareness campaign, the public is asked to tie a red ribbon to a visible place on their vehicle as a pledge to never drink and drive and to remind others to do the same. MADD distributes more than 300,000 red ribbons between Thanksgiving and New Year’s Eve every year.

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