Tie One On for Safety – Red Ribbon Holiday Campaign

Red Ribbon Holiday Campaign Kickoff  
Under blue skies and brisk winds, we gathered at the entrance to Kakaako Waterfront Park to speak with Hawaii news media representatives about the problem of impaired driving during the holidays. Our speakers shared statistics and the importance of having a plan to get yourself and your loved ones home safely during the celebratory holiday season. Brittany Cass, a victim of a head-on-impaired driving crash told her story and touched the first responders in attendance as she told the story of the crash scene and how she truly believes they saved her life. After the press conference, everyone tied red ribbons onto the first responder vehicles lined up in front of the park before they departed in a parade-like formation.

Speakers included first responders agencies, program sponsors, and other traffic safety partners
MADD Hawaii Advisory Board and Staff

Pick Up Red Ribbons
The annual holiday campaign encourages drivers across Hawaii to display MADD red ribbons on their vehicles as a promise to plan and call an Uber or Lyft, Safe Ride Hawaii, use public transportation, or choose a non-drinking, unimpaired friend, or family member to ensure everyone gets home safe. The red ribbons also signify support for law enforcement officers. MADD thanks all law enforcement who will be working harder than ever this holiday season to protect the public from drunk driving through enforcement efforts such as the Drive Sober or Get Pulled Over campaign. Mahalo to our sponsors Par Hawaii /Hele gas stations and DTIRC Insurance. 

Take the Red Ribbon Challenge
MADD is also asking the public to take the MADD Red Ribbon Challenge and post their commitment on social media to never drink and drive. Be creative with where you Tie One On for Safety and post a photo or video of your MADD Red Ribbon on social media with #RedRibbonChalange2023. Don’t forget to tag MADD Hawaii on Facebook, and Instagram.