AAA, MADD, and Waymo remind soccer fans to plan sober rides during this summer’s tournament.
[Washington, D.C.]: (June 11, 2026) – As the world’s top soccer teams compete across North and Central America this summer, millions of fans will travel to matches and gather for watch parties. AAA, MADD, and Waymo are encouraging fans to make a game plan for a sober ride before kickoff, because getting everyone home safely is the ultimate win.
“Fans spend weeks planning where they’ll watch the match and who they’ll cheer alongside,” said Gene Boehm, president and CEO of AAA, Inc. “We encourage everyone to take one more step and plan how they’ll get home safely. Impaired driving is 100% preventable, and choosing a sober ride before kickoff is one of the simplest ways to protect yourself and others.”
Summer brings more travel, celebrations and social gatherings, which can increase the risk of impaired driving. In fact, nearly one-third of all impaired-driving traffic fatalities occur during the summer months. Major sporting events can further contribute to that risk as fans gather at stadiums, bars, and watch parties to cheer on their teams. Planning ahead for a sober ride helps keep the focus on the excitement of the game while protecting everyone on the road.
Getting everyone to their destination is a shared goal for AAA and MADD, and one that stretches beyond this summer’s games. AAA and MADD have launched a 5-year initiative to reduce impaired-driving fatalities by 20% by 2030. By combining education, advocacy and innovative solutions, AAA and MADD are working to save lives.
“These matches are a time to celebrate, but every fan needs a safe way home,” said Stacey D. Stewart, CEO of MADD. “We’re grateful to AAA for its leadership in road safety and to Waymo for making discount codes available to help fans make a plan to never drive impaired. Together we can prevent impaired driving, protect our communities and save lives.”
To help fans stick to their game plan, Waymo is offering $5 off a ride with promo code “GOAL2026”. * The discount is available to the first 2,500 participants from June 11 through July 9, 2026, helping make the safe choice the easy choice for fans heading to matches, watch parties and celebrations.
“Soccer has a unique ability to bring people together, whether they’re cheering from the stands or celebrating with friends at a watch party,” said Heather Aijian, Waymo’s head of public affaairs. “Waymo is proud to partner with AAA and MADD to help fans make safe transportation choices and get home safely after the match. By making sober rides more accessible, we can help keep the focus on the excitement of the game.”
Nearly 12,000 people were killed in drunk-driving crashes in the United States in 2024. Impaired driving continues to impact families and communities across the country, but it is a challenge we can overcome together. Every fan has a role to play by planning ahead, choosing a sober ride and encouraging friends to do the same. Working as a team, we can save lives and help ensure the only thing fans remember about the night is the excitement of the match.
*Offer valid while supplies last. Promo code GOAL2026 is available to the first 2,500 eligible participants from June 11 through July 9, 2026. Limit of one discount per user. Offer not available in Austin and Atlanta. Additional terms and conditions may apply.
About AAA
Founded in 1902 by automotive enthusiasts advocating for better roads and safer mobility, AAA has grown into one of North America’s largest and most trusted membership organizations. Guided by our mission to Save Lives, Create Member Value, and Deliver Exceptional Experiences, AAA provides world-class roadside assistance, travel planning, exclusive discounts, and reliable financial and insurance services. Today, AAA enhances the life journey of more than 66 million members across North America, including over 58 million in the United States. Learn more or become a member at http://AAA.com .
About MADD
Mothers Against Drunk Driving® (MADD) is a national nonprofit leading the movement to end impaired driving for good. Since 1980, MADD has helped reduce drunk driving deaths in America by more than 51%, saved nearly 500,000 lives, and served nearly one million victims and survivors. The organization is committed to leading prevention efforts with young adults, collaborating with law enforcement to keep our roads safe from impaired drivers, as well as advocating for stricter sentencing and stronger laws, including the HALT Drunk Driving Law that mandates anti-drunk driving technology in every new car. MADD continues to provide support services to victims and survivors of impaired driving at no charge through victim advocates and the 24-Hour Victim Help Line 1-877-MADD-HELP. For more information or to donate, visit https://madd.org/ and follow MADD on Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube.
About Waymo
Waymo is an autonomous driving technology company with the mission to be the world’s most trusted driver. Since our start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World’s Most Experienced Driver™—to improve access to mobility while saving thousands of lives now lost to traffic crashes. Waymo’s fully autonomous ride-hailing service provides hundreds of thousands of rides every week in San Francisco, Phoenix, Los Angeles, Austin, and Atlanta, and the data shows Waymo’s technology is involved in five times fewer injury-causing collisions in these cities compared to human drivers. The Waymo Driver has autonomously driven over 100 million miles on public roads and tens of billions in simulation across 15+ U.S. states.
