Media Kit: WALK LIKE MADD & 5K 2018

MADD Southwest Florida is a nonprofit dedicated to the people who live in and visit beautiful community. The local nonprofit is a dedicated team of volunteers and staff focused on ensuring SWFL’s roads are safe; and families, friends and visitors are protected from drunk and drugged driving as well as underage drinking.  They collaborate with other committed local community, government and nonprofit partners to accomplish our mission.

FOUNDED BY A MOTHER whose daughter was killed by a drunk driver, MADD is the nation’s largest nonprofit working to protect families from impaired driving and underage drinking. As one of the largest victim services organizations in the U.S., MADD served more than 63,000 victims last year at no charge, servicing on person every eight minutes.

ALL DONATIONS stay in the SWFL community. MADD SWFL uses each dollar wisely and in support of their mission guidelines. The nonprofit’s budget, income and expenses are fully transparent.

Walk Like MADD is our community’s chance to do something about drunk and drugged driving in Southwest Florida.  This year, thousands of people in over 90 cities around the nation will participate in these 5K events to eliminate drunk and drugged driving.

In Southwest Florida, this annual awareness and fundraising event is held at jetBlue Park at Fenway South and features a one-mile walk and five-kilometer USATF certified run ending on home plate at jetBlue Park at Fenway South in Fort Myers.  After the walk and run, the event has family and pet friendly activities as well as music and food from local celebrity chefs and restaurants.  Registration fees and other contributions directly benefit victims and survivors of drunk, drugged and substance-impaired driving as well as funds MADD SWFL’s free educational prevention programs.

The Walk and 5K in 2018 is the third annual Walk Like MADD & 5K event. The local nonprofit has seen a 60% increase in participation and funds; however, it is still not enough to combat the public health issue of drunk and drugged driving in the Southwest Florida community.