The purpose of the Teen Influencer Group is to provide leadership development for teens by training them to be peer-to-peer educators. These teens provide MADD with the youth perspective and use their voice to educate the public. By reducing and then eliminating underage drinking, these teens will help MADD end drunk driving. Members of the Teen Influencer Group meet regularly with local staff to plan community events, awareness activities, social media content and more. MADD Teen Influencers earn community service hours, develop important skills like public speaking, and represent MADD on a local and national level.