Pick Up Ribbons Today and Take the Red Ribbon Challenge

Did you know? During the 2023 holiday season, there are 21 million chances you or a loved one could encounter a drunk driver on the road. *

  • Deaths caused by drunk driving have surged 31% since 2019 (NHTSA). Alarmingly, someone in the U.S. is killed or injured in a drunk driving crash every 79 seconds.
  • The holiday season is particularly dangerous due to increased travel and drunk driving incidents. 
  • December is Impaired Driving Prevention Month – yet shockingly, drunk driving crashes surge as much as 40% during the holidays. Sadly, 1,247 people lost their lives in alcohol-related crashes between Thanksgiving and New Year’s Eve in 2021 (NHTSA 2021)
  • The need for safe driving solutions has never been more critical.

With 347,000 drunk driving episodes each day, there are approximately 21 million risks overall from November 1 – January 1

We are gearing up strong for the Tie On One For Safety Red Ribbon Challenge! Grab a red ribbon and tie it on your car, surfboards, boats, or other creative spots to show your commitment to not drinking and driving this holiday season. Don’t forget to post a photo and tag @maddhawaii for a chance to win prizes! #TOOFS #redribbonchallenge2023