Honolulu Hale illuminated in red to highlight MADD ‘Tie One On For Safety’ Campaign

Honolulu – Mayor Kirk Caldwell has ordered Honolulu Hale to be illuminated in red from the evening of Monday, November 19 through Sunday, November 25, 2018 in recognition of the Mothers Against Drunk Driving’s “Tie One On For Safety” campaign.

“We want everybody to get home safely when driving, riding or walking this holiday season,” said Mayor Caldwell. “The MADD red ribbon is the most iconic nationwide campaign against driving under the influence. In this day and age there’s no reason to get behind the wheel while intoxicated when you have ride-hailing or taxi services available through your smartphone or just a friendly wave. Let’s not ruin another person’s life or your own this holiday season or any other time of the year.”

Some of the most dangerous days on our nation’s roadways are between Thanksgiving and New Year’s Day, and last year 26 percent of all traffic fatalities nationwide during this time were caused by drunk drivers. Every holiday season from November 1 through December 31 MADD asks drivers to display their red ribbons as a reminder to themselves and other drivers to always designate a non-drinking driver. The Mothers Against Drunk Driving’s “Tie One On For Safety” campaign began in 1986.

“The lighting of Honolulu Hale in red is a reminder to drivers to be part of MADD Hawaiʻi’s ‘Tie One On for Safety’ holiday campaign by tying a MADD red ribbon onto their vehicles, driving sober and buckling up during the Thanksgiving holiday week,” said Carol McNamee, founder of MADD Hawai‘i. “We will all strive for no fatalities this coming week and throughout November and December.”