Brand Change! Walk Like MADD to Move With MADD.
We’re excited to announce that Walk Like MADD is evolving into Move With MADD! This change represents a bold step forward in making our events more inclusive, accessible, and engaging for people of all abilities and preferences. By shifting from “Walk Like” to “Move With,” we invite everyone to join us—through walking, rolling, dancing, or any form of movement—in our mission to end impaired driving. While our commitment to victims and the cause remains as strong as ever, Move With MADD expands the ways people can participate, strengthens community connections, and opens doors to fresh ideas and partnerships. This evolution honors the legacy of Walk Like MADD while amplifying its reach and impact, reinforcing our dedication to innovation, wellness, and meaningful engagement.
FAQ’s
1. Why is MADD changing the name from “Walk Like MADD” to “Move With MADD”?
The new name, “Move With MADD,” reflects our commitment to inclusivity and accessibility by encouraging various forms of movement. This change allows more people to participate and support our mission, regardless of their physical abilities.
2. How does “Move With MADD” build on the success of “Walk like MADD”?
Walks, runs and other community events have been a tremendous success in raising awareness and funds. “Move With MADD” builds on this strong foundation by expanding participation options, making the event even more engaging and impactful.
3. What types of activities will be included in “Move With MADD”?
“Move with MADD” will include a variety of physical activities such as walking, running, cycling, fishing, dancing, and more. This variety allows participants to choose activities that best suit their interests and abilities.
4. How will this change benefit sponsors?
The expanded format of “Move With MADD” offers more varied opportunities for sponsorship and engagement. Sponsors can reach a broader audience, gain increased visibility, and align with a dynamic and inclusive event that promotes health and wellness.
5. Will the event structure change significantly?
MADD staff across the nation will continue to offer walks, 5Ks and fun runs as in previous years, which still align with MADD’s core mission and goals. The new name also allows for an additional range of activities. This change aims to enhance participant experience and increase overall engagement with folks who may not be inclined to participate in a walk.
6. How will MADD ensure the success of “Move With MADD”?
MADD will leverage the proven strategies and successes of “Walk Like MADD” while incorporating new elements to attract and engage participants. We will also work closely with sponsors and partners to ensure a smooth transition and successful event.
7. Can sponsors still support specific activities within “Move With MADD”?
Yes, sponsors can choose to support specific activities or aspects of the event that align with their brand and goals. This flexibility allows for tailored sponsorship opportunities that maximize impact.
8. How will the name change impact marketing and promotion?
The new name provides fresh marketing and promotional opportunities. Beginning in summer 2025 and 2026, we will launch comprehensive campaigns to introduce “Move With MADD,” which will ensure strong visibility and engagement.
9. What feedback have you received about the name change?
Initial feedback has been positive, with many supporters and participants excited about the inclusivity and variety that “Move With MADD” offers. We are confident that this change will enhance our mission and community impact.
10. How can sponsors get involved in the transition to “Move With MADD”?
Sponsors can get involved by supporting the launch and promotion of “Move With MADD,” participating in planning and execution, and providing feedback to help shape the event. We value our sponsors’ input and partnership in making this transition successful.
