Pick Up Ribbons Today and Take the Red Ribbon Challenge

Did you know? During the 2023 holiday season, there are 21 million chances you or a loved one could encounter a drunk driver on the road. *

• Deaths caused by drunk driving have surged 31% since 2019 (NHTSA). Alarmingly, someone in the U.S. is killed or injured in a drunk driving crash every 79 seconds.
• The holiday season is particularly dangerous due to increased travel and drunk driving incidents. 
• December is Impaired Driving Prevention Month – yet shockingly, drunk driving crashes surge as much as 40% during the holidays. Sadly, 1,247 people lost their lives in alcohol-related crashes between Thanksgiving and New Year’s Eve in 2021 (NHTSA 2021)
• The need for safe driving solutions has never been more critical.

With 347,000 drunk driving episodes each day, there are approximately 21 million risks overall from November 1 – January 1