{"id":438,"date":"2018-04-12T14:33:38","date_gmt":"2018-04-12T14:33:38","guid":{"rendered":"https:\/\/madd.org\/virginia\/?p=438"},"modified":"2022-05-26T12:13:35","modified_gmt":"2022-05-26T12:13:35","slug":"whats-your-game-plan","status":"publish","type":"post","link":"https:\/\/madd.org\/virginia\/whats-your-game-plan\/","title":{"rendered":"Virginia Tech Athletics, DRIVE SMART Virginia, & VA DMV ask fans “What’s Your Game Plan?”"},"content":{"rendered":"\t\t
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Virginia Tech Athletics, DRIVE SMART Virginia, and the Virginia Department of Motor Vehicles Highway Safety Office Ask Fans \u201cWhat\u2019s Your Game Plan?\u201d<\/strong><\/p><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\"\"\n\n\n\n\n
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Sober driving campaign partners with Virginia Tech Athletics to target 21- to 35-year-old males with safe driving message via social media and fan engagement at Virginia Tech athletic events.<\/em><\/p><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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RICHMOND, VA \u2013 The question on the minds of many college athletics fans on game day is, \u201cWhat\u2019s the game plan?\u201d Virginia Tech Athletics, DRIVE SMART Virginia, and the Virginia DMV Highway Safety Office are taking that to the next level with the launch of\u00a0\u201cWhat\u2019s Your Game Plan?\u201d<\/a>\u00a0\u2014 a new safety project that encourages Virginia Tech fans to choose a sober driver and buckle up.<\/p>\n\n

Designed to improve the safety of Virginia roadways, the project is a public information and education campaign that targets 21- to 35-year-old male drivers in Virginia with a sober driving message. Recent statistics show that men ages 21-35 account for 72 percent of DUI convictions in Virginia.<\/p>\n\n

\u201c\u2018What\u2019s Your Game Plan\u2019 gives us an opportunity to have an important conversation about safe driving and reminds people that sober driving is the only option,\u201d said Janet Brooking, Executive Director of DRIVE SMART Virginia. \u201cWe\u2019ve partnered with Virginia Tech Athletics to reach their fans across the Commonwealth and we appreciate their commitment to our community and to delivering such an important message.\u201d<\/p>\n\n

As part of the campaign, \u201cWhat\u2019s Your Game Plan\u201d will be the presenting sponsor of the Virginia Tech Football home opener against William & Mary on\u00a0September 8, 2018. Brand ambassadors from DRIVE SMART Virginia will circulate amongst fans to encourage them to make a commitment and take a pledge to be a safe driver. Messaging will also be delivered through game programs, radio spots, stadium signage, and numerous social media platforms, as well as through newsletters and e-blasts.<\/p>\n\n

The new campaign will officially kick off\u00a0April 13-15, and will include fan activation activities at the\u00a0April 14\u00a0Football Spring Game as well as\u00a0grand opening events for English Field at Union Park, home of Virginia Tech Baseball..<\/p>\n\n

\u201cThis is a unique approach to a very serious problem every state faces,\u201d said Richard D. Holcomb, DMV Commissioner and the Governor\u2019s Highway Safety Representative. \u201cWe\u2019re pleased to be supporting a creative and important campaign that will make a difference on Virginia\u2019s roads.\u201d<\/p>\n\n

\u201cWe are proud to partner with DRIVE SMART Virginia and the DMV to introduce this important program to Hokie Nation,\u201d said Brandon Forbis, General Manager of IMG College at Virginia Tech. \u201cHokie fans from throughout the state attend our games and we want all fans to travel safe to and from Blacksburg. A safe game day environment is extremely important to Virginia Tech Athletics, and we challenge all of our fans to take the pledge and ask \u2018What\u2019s Your Game Plan\u2019 every time they head out, whether they\u2019re coming to Blacksburg or attending a watch party wherever they are.\u201d<\/p>\n\n

Named \u201cWhat\u2019s Your Game Plan\u201d for its double meaning to connect with sports fans, the campaign will offer Virginians the opportunity to receive VIP-level experiences at a Virginia Tech home game later this Fall by signing the safe-driving pledge and participating in campaign activities on social media platforms, such as\u00a0Facebook<\/a>,\u00a0Twitter<\/a>, and Instagram.<\/p>\n\n

Fans who participate in the \u201cWhat\u2019s Your Game Plan\u201d campaign activities will be entered for a chance to score a VIP experience, which will include a pre-game tailgate, game day parking, pre-game sideline access for Enter Sandman, and tickets to a game.<\/p>\n\n

To take the safe driving pledge and be entered for a chance to score a Virginia Tech VIP Experience, please visit\u00a0drivesmartva.org\/whats-your-game-plan\/<\/a>.<\/p>\n\n

Press release courtesy of DRIVE SMART Virginia, VA DMV Highway Safety Office, and Madison+Main<\/em><\/p><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Virginia Tech Athletics, DRIVE SMART Virginia, and the Virginia Department of Motor Vehicles Highway Safety Office Ask Fans \u201cWhat\u2019s Your Game Plan?\u201d Sober driving campaign partners with Virginia Tech Athletics… Continue reading Virginia Tech Athletics, DRIVE SMART Virginia, & VA DMV ask fans “What’s Your Game Plan?”<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":1295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-drunk-driving","entry"],"acf":[],"yoast_head":"\nVirginia Tech Athletics, DRIVE SMART Virginia, & VA DMV ask fans "What's Your Game Plan?" - Virginia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madd.org\/virginia\/whats-your-game-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virginia Tech Athletics, DRIVE SMART Virginia, & VA DMV ask fans "What's Your Game Plan?" - 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